The Australian Open has launched its first NFT with a collection that combines art and “real-time court data” to offer tennis fans new avenues of engagement throughout the Grand Slam tournament.
The concept of the collection is simple: a user can create one of 6,776 “one-of-a-kind” NFTs in the shape of a tennis ball, which features an array of styles including generative art, collaborations of artists and the “iconic Australian Open”. PI”.
Each AO (Australian Open) NFT is then randomly assigned a section of the land, which has been evenly divided into 6,776 sections using Chainlink VRF.
Then, using the integration of real match data and updating the characteristics via dynamic metadata, each match point of each match throughout the tournament will update the NFT metadata and reveal the rewards to the owner, who include limited edition wearables usable in Decentraland and AO exclusive merchandise.
An example image of an AO NFT
Public launch on January 13 at 10:00 a.m. AEDT, with a purchase price of 0.067 ETH ($215), NFTs bring together “art, technology, sports and data in a way that will set a new standard for global engagement in tennis” according to AO.
The collection also aims to create better global communities for tennis fans, with its initial ambitions including building a “passionate, thriving and forward-looking community” of tennis fans “with a shared passion for tennis.” ‘art, culture, charity and tennis’.
A AO NFTs also grants exclusive access to the Australian Open storyline inside the Metaverse – a virtual replica of the Melbourne Park precinct, including the infamous Rod Laver Arena, within AO Decentraland.
Fans will have global access to 24-hour live streams, historic match content, virtual tennis games, and access to collectibles, POAP NFTs, and limited-edition wearables within Decentraland .
The Rod Laver Arena and the Melbourne Park district have been reproduced in the virtual environment of Decentraland
The collection also focuses heavily on sustainability and charitable causes. As part of its “continued commitment to community and charity,” 50% of funds raised through the drive will go toward offsetting carbon emissions and donating to charitable causes like the “Tennis Hot Shots program” via the Australian Tennis Foundation (ATF). charity.
Looking ahead, AO noted that the 2022 collection is a “genesis” NFT, meaning holders and early supporters will be rewarded with access to future AO tournaments, project whitelists, and early access to future versions.
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