Yesterday, owner Diesel OTB group said he forms a new division, brave virtual Xperience (BVX), to design products and experiences for games and metovers, including non -butties (NFTS). The group, which has several other fashion brands such as Maison Margiela, Marni and Jil Sander, aims to engage a younger audience.
Last week, it was revealed that a new “prototype” of Sneaker Diesel would be launched physically and in the form of a digital asset or an NFT. In October, he signed up for aura, the network based on the blockchain founded by LVMH which allows fashion brands to prove the authenticity of a physical product purchased and to follow his sustainability references.
“I have always believed that technology was the next border in the fashion industry. Thanks to BVX, we want to direct the transformation of the fashion and luxury industry and respond to the demands of current and future consumers to deliver products and experiences in metovers, “said Renzo Rosso, president of the OTB group. Stefano Rosso will direct the division.
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