Denim Cowboy celebrated its 75th anniversary and its partnership with the winner of the Grammy Award Leon Bridges through the drop in a collection of non -bubble chips in two parts (NFT), which will combine virtual objects and person in person.
The first drop will include 75 NFTS with a signature dance movement by Leon Bridges. The digital asset unlocks access to an online community, an animated NFT, a WRANGLER brand digital portable element to use in the Metaversse decentraland and a pass to a VIP Bridges concert during New York Fashion Week in September of this year. Once the auction is auction for the 75 NFTs, they can be exchanged on secondary markets, including Opensea.
In September, a second drop in a single NFT will include a digital replica of the personalized denim jacket from Wrangler and jeans created for Leon Bridges, which can be used in Decentraland. In addition to the digital outfit, the auction winner will obtain a physical replica of the outfit and access to the exclusive content created by the bridges. The NFTS will be available on Ethereum’s blockchain via the LTD.INC NFT platform, which is the same platform that will manage the first drop.
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Copyright image: Wrangler
