- The Gemini Global State of Crypto 2025 report confirmed that global cryptocurrency ownership is increasing across all regions, reversing the post-2022 market slowdown.
- Australia recorded one of the highest proportions of new investors (30%) purchasing memecoin as their first crypto asset, just behind the United States (31%).
- Global sentiment is positively influenced by US policy, including Bitcoin’s strategic reserve and the growth of crypto ETFs, which are driving adoption.
Crypto adoption in Australia is emerging alongside countries like the UK and US, according to Gemini’s Global State of Crypto 2025 report.
THE report highlighted that cryptocurrency ownership has increased in all regions surveyed over the past year, reversing the slowdown that followed the 2022 market downturn. While the UK and France have seen some of the largest ownership increases, Australia stands out for the way new investors are entering the market.
Among respondents in Australia who own both memecoins and more traditional cryptocurrencies, 30% said their first crypto purchase was a memecoin. This is one of the highest shares recorded, just behind the United States at 31%.
The report also notes that, globally, half of Millennials and Gen Z surveyed currently own cryptocurrencies or have owned them in the past.
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Crypto Adoption Soars Globally
Globally, sentiment is shaped by policy and product developments abroad, primarily in the United States. President Donald Trump’s creation of a strategic Bitcoin reserve and a more explicitly pro-innovation stance at the Securities and Exchange Commission (SEC) have coincided with an improvement in the perception of crypto, the report said.
Nearly 23% of non-owners in the United States said Bitcoin’s strategic reserve increases their confidence in the asset class.
President Trump’s policies are having an impact. In the United States, almost a quarter (23%) of non-cryptocurrency owners said that launching a strategic Bitcoin reserve increased their confidence in the value of cryptocurrency.
Gemini It is worth noting that APAC has become one of the fastest growing regions for crypto-related transactions this year, reaching US$2.3 trillion (AU$3.5 trillion), an increase of 69% year-on-year.
Crypto ETFs are another driver of adoption, the report notes, as they have become the fastest-growing in history, attracting hundreds of billions of dollars and supporting the price of Bitcoin.
Even financially conservative institutions like Harvard have jumped on the trend. The university’s endowment recently revealed an amount of $443 million (A$664 million).
Related: 148,000 BTC abandoned in retail panic as analysts prepare for more declines
