Acura joins Alfa Romeo and Lamborghini to produce a non -bubble token (NFT) to accompany a new vehicle. The company announced Thursday that it would create a limited number of NFT to support the return to the Acura Integra 2023 market.
The integra is an emblematic signage plate to the brand. The original helped launch acura in 1986 and was available in styles of cut and sedans. The brand new integra only comes like a compact premium sports sedan with a five -door design.
Acura
Its four-cylinder turbocharged four-cylinder engine manufactures 200 horsepower and 192 pounds (LB-PI) of torque. A automatic continuous variation transmission is standard while the six -speed manual available has been developed thinking of enthusiasts. The NFT reflect this spirit.
The integra is standard with a 10.2 inch digital gauge a 7 -inch touch screen with Apple Carplay. and Android Auto. A 9 -inch screen is offered with the technological package.
An NFT, for the uninitiated, is a unique digital file which can be a image or a piece of music or almost everything that can be coded with 1 and 0s. It comes with a sort of digital property serial number. It can be copied, but there are only a certain number of proven originals.
The Integra NFT is available for the first 500 customers who reserve their vehicle and will include art exclusively designed by the 3D artist Andreas Wannerstedt. Known for its surreal colors and textures, each piece is an artistic representation of the next generation integration.
Acura
Once a customer has in store for an ACURA Integra 2023, he will be able to claim his NFT database, which will go into a single integration during the delivery of the customer ACURA 2023 vehicle.
Acura has also announced its entry into the Metaverse with a new virtual automotive exhibition hall.
The acura of the DECENTRALAND digital exhibition hall was housed in the metavese Allows fans to visit the ACURA virtual exhibition hall while exploring the new Integra 2023. Visitors are not required to have the NFT property for entry to the Acura of Decentraland Digital Showroom.
Acura
In order to promote the two companies, Acura relies heavily on sport and fashion.
To announce the Integra and the NFTS that accompanies it, a mixed media campaign will play throughout the March Madness NCAA basketball tournament.
The Integra campaign will be broadcast on Broadcast TV during various championship games on CBS, TBS, TNT and TRUTV, and is also featured on various digital platforms, with digital display and high impact control over ESPN.com and cbssports.com.
The introduction to the virtual exhibition hall is in conjunction with the very first week of Metaverse fashion.
