Luxury car manufacturer BMW filed an application in the United States registered trademark application for its logo relating to non-fungible tokens (NFTs), digital collectibles and the metaverse.
The trademark registration covers digital files authenticated with NFTs and a wide range of virtual goods, including cars, toys, clothing and headwear, as well as virtual worlds, simulations and related hardware. Update: BMW has revealed its metaverse-inspired Dee concept car.
Earlier in November, the data was published by the lawyer Mike Kondoudis indicating a surge in applications in 2022 from companies registering trademarks for NFTs, cryptocurrencies, and metaverse virtual goods and services. Hyundai filed trademark applications covering NFT-related goods and services in June. In September, Ford showed interest in the metaverse by filing 19 trademark registrations.
Although it has registered this trademark, BMW has not yet appeared on web3 or the metaverse. Earlier this year, the BMW Sound Museum deposited on OpenSea, an NFT collection celebrating the sound of BMW engines. However, the NFT collection did not include the BMW brand and appeared to have been launched by a distribution partner or subsidiary in the Middle East.
In addition to BMW’s interest in web3 indicated by this trademark registration, the German manufacturer has undertaken several blockchain-related projects. For example, BMW launched a blockchain-based platform. rewards program in South Korea, implemented blockchain to enable supply chain traceabilityand supported the startup of enterprise blockchain technology Vendie in its $30 million Series B funding round.
Meanwhile, others car brands have launched web3 projects. For example, Skoda entered the metaverse with Skodaverse, Chevrolet dropped Corvette NFTs and Lamborghini has launched its third NFT project titled “The Epic Road Trip”.
