Hulu is looking for help with the crypto and non -button token seeds (NFT) and the metavese to target “the banners of tomorrow”, according to a new employment post.
The streaming platform hires a “director of culture trends marketing” to help the business “unravel in other spaces outside of streaming”, with a training in “Metaversse and / or crypto and nft” platforms, according to the list.
The company has cited the way in which young demographics consume content in a less traditional way, identifying crypto and metavers as an emerging market.
The majority owner of Hulu, Disney, envisages the metavese in the same way – in a recent employment postThe company has identified the NFT and augmented reality as keyy key trends to watch.
Disney’s foray into the crypto started in November when it launched its NFT “Golden Moments” collections, which presented the intellectual property of its Pixar, Marvel and Star Wars titles sold on VeveA market built on the Gochain Blockchain.
Disney crypto-adjacent plans extend beyond NFT drops, with CEO Bob Chapek Say cnbc In November, his vision “uses Disney + as a platform for the metavese”.
The interest of the multimedia conglomerate for NFTs could also develop in its physical park locations, on the basis of another recent employment post Disney parks, products and experiences looking for help to “direct Disney’s efforts in the NFT space”.
Hulu did not respond to a request for comments at the time of publication.
Danny Nelson contributed the reports.
