This represents a significant jump from the same period in 2024, positioning the region as the fastest-growing digital assets market in the world.
Transaction volumes in South Asia, encompassing India and Pakistan, reached around $300 billion in the first seven months of 2025. This represents a significant jump from the same period in 2024, positioning the region as the fastest-growing digital assets market in the world.
Retail adoption accelerated significantly throughout the period. Retail transactions jumped more than 125% between January and September 2025 compared to the same period in 2024, highlighting the growing role of individual users in shaping the industry.
The rise of the retail business has focused on practical applications such as payments, remittances and preserving value during periods of economic volatility. TRM Labs noted that adoption patterns varied widely across different jurisdictions, with some regions experiencing growth due to regulatory clarity, while others were growing despite formal restrictions or outright bans.
North African countries, including Algeria, Egypt, Morocco and Tunisia, showed similar trends. All four countries rank in the top 50 in global adoptions despite banning or restricting cryptocurrencies, ahead of several countries with permissive regulatory frameworks.
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