Update on March 31, 2023 at 10:00 PT:
We no longer offer digital collection on Instagram and Facebook. All the collectibles you have already shared will remain as messages, but no blockchain information will be displayed. For more information, visit THE Aid center.
Update on November 2, 2022 at 3:00 pm PT:
Creators will soon be able to do theirs digital collectibles On Instagram and sell them to fans, on and off Instagram. They will have a toolbox from start to finish – creation (from the polygon blockchain) And present, for sale. People can easily support their favorite creators by buying their digital collectibles directly in Instagram. We are testing these new features with a small group of creators in the United States first, and hope to extend soon in more countries.
We also expand the digital collection types that you can present on Instagram to include video and Addition of management of the Solana blockchain and ghost portfolio, in addition to Blockchains and wallets that we already support. Lately, Information for certain collections where metadata has been enriched by Opensea, such as the name and descriptions of the collection, will now be available on Instagram.
Update on September 29, 2022 at 7:00 pm:
TOday, we announce that everyone on Facebook and Instagram in the United States can now connect their portfolios and share their digital collectibles. This includes the possibility for people to meet digital collectibles that they have on Facebook and Instagram. In addition, all 100 countries where digital collectibles are available on Instagram can now access the functionality.
Update on August 29, 2022 at 9:00 am PT:
While we continue to deploy digital collectibles on Facebook and Instagram, we have started to give people the opportunity to publish digital collectibles they have on Facebook and Instagram. This will allow people to connect their digital wallets once to one or the other of the applications to share their digital collectibles on both.
Update August 4, 2022 at 7:00 pm:
Today, we are starting international expansion at 100 African, Asia-Pacific, Middle East and Americas. In addition, we now take charge of wallet connections with the Coinbase and dapper portfolio, as well as the possibility of publishing digital collectibles struck on the flow blockchain.
In order to publish a digital collection, simply connect your digital portfolio to Instagram. To date, we take charge of connections with third -party wallets, including Rainbow, Metamask, Trust Wallet, Coinbase Wallet and Dapper Wallet to come. The blockchains supported at this time include Ethereum, Polygon and Flow. No fees is associated with the publication or sharing of a digital collection on Instagram.
Originally published on May 10, 2022 at 5:00 PT:
Each day, creators inspire people and advance culture around the world. With the incredible opportunity of blockchain technology, they can now take advantage of new tools to win income, and fans can support their favorite creators by buying digital collectibles – art, images and videos, music or cards to exchange – as a non -loot tokens (NFTS). From this week, some creators and collectors can share their digital collectibles on Instagram.
Creators use new technologies like NFTS to take more control over their work, their relationship with their fans and how they can monetize. At Meta, we examine what creators are already doing in our technologies in order to improve experience, help them create more monetization opportunities and bring NFT to a wider audience.
Presentation of digital collectibles
We are starting to test digital collectibles with a handful of American creators and collectors who can share NFTS on Instagram that they have created or bought. This feature includes:
- Connection of a digital portfolio. Once connected, creators and collectors will have the opportunity to choose the NFT of their portfolio they wish to share on Instagram.
- Sharing digital collectibles. Once a creator or a collector publishes a digital collection, he will have a shimmering effect and can display public information, such as a description of the NFT. Messages will also be visible on their profile.
- Automatic tagging of the creator and collector. The creator and the collector can be automatically allocated in the digital collection position (subject to their privacy settings).
We collect and organize public data from open blockchains, such as Ethereum, to provide this functionality. Based from these public blockchain data, we can only identify collectibles belong to collectors and creators when they connect their third -party wallets to Instagram. From the launch, the blockchains that will be taken care of are Ethereum and Polygon, with Flow and Solana to come soon. Third -party portfolios compatible for use will include Rainbow, Metamask and Trust WalletWith Coinbase, Dapper and Phantom to come soon. No fees will be associated with the publication or sharing of a digital collection on Instagram.
It is essential that our first efforts in this space allow various voices and that the under-represented groups have access to emerging digital assets such as NFT. By strengthening the support for NFTs, we aim to improve accessibility, reduce barriers to entry and make the NFT space more inclusive for all communities. It is also important that we keep Instagram a safe and pleasant place for everyone. Therefore, people can use our tools to keep their accounts safe and report digital collectibles that go against our community directives. In addition, we understand that blockchain technology and NFT are raising important questions about sustainability. Meta will help reduce the impact of emissions that could be associated with the digital collection display on Instagram by buying renewable energies. Learn more about our commitment to sustainability here.
We will soon expand access to digital collectibles, bringing the advantages of NFT property to even more creators and collectors. For the moment, if you want to see digital collectibles in action, you can follow these accounts: @Adambombsquad,, @Bluethegreat,, @bossbeautiesnft,, @ C.syresmith,, @cynthiaerivo,, @Garyvee,, @jenstark,, @Justmaiko,, @maliha_z_art,, @Misshattan,, @Nopattern,, @oseanworld,, @PaigeBueCkers,, @Phiawilson,, @Swopes And @yungjake.
“I feel delighted to be able to share my nft trip with the community that I have been cultivating on IG for over ten years! I love the way this new feature will allow collectors to trace art to the artist and to be part of the community they have built on IG for so long. I love the way she folds my traditional artistic community and women who set up the NFT community. ” – @maliha_z_art
What is the next step?
Through Meta, we will continue to listen to the comments while we are launching into this new field of investment for the company. Soon, we are going to deploy digital collectibles on Facebook and allow people to display and share their digital collectibles as AR ATCOLLANTS in Instagram stories. You can find out more about our AR efforts here.
In the coming months, we will explore additional features to offer other advantages of this technology to creators and collectors.
