On February 24, 2025, DTTM Operations LLC, responsible for the management of brands linked to Trump, filed a new request from the United States Patent and Trademark Office (USPTO) for the name “Trump”.
The file suggests plans for future commercial companies under the brand. The application describes a variety of potential digital products and services, including a Trump brand virtual world.
According to the file, individuals in this digital ecosystem will be able to buy and wear Trump’s clothing, shoes and hats in a virtual environment. The virtual area would also have a Trump brand restaurant that offers immersive food experience.
Beyond fashion and food, the virtual world would offer Trump brand training programs in fields such as public service, business, fundraising, real estate, construction and hospitality.
One of the most interesting aspects is a digital market where users could exchange digital goods and cryptocurrencies. The market would only have content “authorized by the 45th and 47th President of the United States” and authenticated using NFTS.
Although it is not clear when or how this virtual world will be launched, the brand deposit shows the interest of the Trump organization in the growing metaval and digital economy.
It should be noted that this request is examined by government employees at the USPTO – despite the Trump administration which has already put them pressure to resign or return to the office.
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