Things evolve quickly in the metavese and in the wider world of web3 as a whole. According to whom you ask, this futuristic space based on blockchain is either the next great thing for marketing – and for almost everything else – or an over -type fashion. Here’s what you need to know last week:
Spotify is launching his first activation in the Metaversse, where he hopes to attract the attention of a younger audience. On Tuesday, the musical broadcast giant presented Spotify Island, a new activation of Roblox described as “a paradise for sound where fans and artists around the world can drag and explore a land of sounds of sounds, quests and exclusive goods.”
Although some popular names in the music industry (including Lil Nas X) have organized concerts on Roblox, it is the first time that a musical diffusion service has established a presence on Roblox, according to Spotify. The images of Teaser published Tuesday make Spotify Island resembles a virtual Wonderland of the Spotify brand: the landscape is filled with the same distinct nuance of Green of the Spotify logo, and society says that visitors “will have the possibility of collecting the heart icon” like “, which can be exchanged for Merch.”
The first partnerships of the artists of Spotify Island – with the artists K -Pop Sunmi and Stray Kids – will arrive later this spring, according to the company. Spotify also says that it works on “an easy opportunity for artists to connect with fans and associate with Spotify on the creation of virtual goods in the game” and that a percentage of income from goods sales will go directly to artists.
Metaverse’s “first center of diversity and inclusiveness” arrives at the sandbox
The sandbox, a mobile game that has evolved to become one of the main development zones in the metavese, has teamed up with people from Crypto Lab (POC) to build what is described as “the very first center of diversity and inclusiveness in metovers”. Scheduled for the launch in June, “The Center for belonging” – as the campaign is called – will aim to stimulate Dei in the metavese thanks to “a collection of only diversified avatar”, education, game, entertainment and exhibitions. The new POC campaign – which describes itself as a company aimed at “building the metaval plan for inclusion on web3” – and the sandbox reflects a broader thrust among many brands and organizations to plead for social justice and equal representation in the metavfe.
“I firmly believe that web3 can only evolve if diversity and inclusion are rooted in the basis of what is under construction,” said Simone Berry, co-founder of People of Crypto Lab, in a press release. “Black, brown women, people of color and LGBTQIA + combined the power of spending and the unprecedented cultural influence which overshadows the influence of any other community. Culture stimulates trade, which is why we must actively educate and integrate these communities in order to ensure a fair and profitable future for web3. ”
The new NFT project aims to brake the expulsion
Millions of Americans are expelled from their homes each year, and a disproportionate number of those who are expelled are black, Hispanic and women. Now, Homestart – A non -profit organization devoted to the prevention of homelessness – launches an NFT project aimed at interrupting the expulsions by the sale of real estate in the metovers.
Here is an overview of how it will work: Homestart has teamed up with Cornerstone – described as an “island in the middle of the photorealistic metavese where the land came at auction in NFTS” – to build a virtual apartments of 50 units with units that will be available for sale from this fall, when Cornerstone is launched. All the benefits of sales – and 10% of the resale – will go directly to Homestart, and thus to families by the expulsion.
The price of new virtual apartments will start at an ETH (currently a little less than $ 3,000), which is approximately “the amount of money it takes to stop an expulsion and provide 12 months of support for a family in a big city in the United States”, according to a declaration by TBWA \ Chiat \ Day New York, the agency will be the way for the new campaign.
Pepsi and Mary J Blige combine with female digital artists for the new NFT series
Pepsi has announced a new partnership with four eminent digital artists to create a new NFT series, which will be launched at the first “Force of a Woman” festival organized by Pepsi and Mary J Blige and taking place in Atlanta this weekend of Mother’s Day). NFTs will be distributed to festival -goers as proof of attendance, or POAP; Mainly digital badges proving that the owner attended a certain event.
The four artists – Shaylin Wallace, Rachel Winter, Amber Vittoria and Varvara Alay – have created tokens that will each mix their individual styles with the thematic elements of the Blige Festival, and who are partly intended for a symbol of support for women within the Web3 community. Wallace and Vittoria will also take part in a panel entitled “Pocus of marginalized voices with NFTS” at the festival on Saturday May 7.
The new Pepsi campaign arrives after the brand made its debut in the NFT space last year with its Mic Drop Genesis collection.
Starbucks refers to the next web 3 experience
In a blog article published on Tuesday, the Giant of the Starbucks Café announced that it would soon take its first steps to “create a new world digital community” based on the principles and technologies offered by web3. The brand calls for this community – which, according to it, will be defined by “collaboration, experiences and shared property” – “third digital place”. (A “third place” is a sentence used to designate a space that exists and works somewhere between the house and the workplace.) The construction of this web -based community will require “a progressive approach”, according to the blog post, the phase one being devoted to the NFT.
“We plan to create a series of brand NFT collections, whose property initiates community membership, and allows access to exclusive experiences and advantages,” said the company in the blog post. “The themes of these collections will have been born from the artistic expressions of Starbucks, both patrimatic and newly created, as well as thanks to world -class collaborations with other innovators and brands sharing the same ideas.” The company claims that its “Genesis NFT collection” should be launched later this year.
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