Joanna Fantozzi
The rapid Asian concept and the Wow Bao virtual catering company announced its first foray into Metaverse with a new membership program in NFT to level as an extension of its current Bao Bucks awards, as well as the launch of automatic distributors in the metavese.
Wow Bao joins a growing group of restaurant technology leaders who are experiencing with Web3, which allows a wide digital commitment with customers and has been nicknamed the next generation of the award program.
“Our goal is to improve the community aspect of the award program,” Wow Bao CEO Geoff Alexander said at Nation’s News. “(…) For example, while we launch new flavors of Bao, we could let this community access first, or if we decide between three flavors, we could give them a voice to decide which one then put the menu. We have gone through a long path of “Here is your punch card and I do not know your name”. »»
More recently, companies that have plunged toes into the metavers have lost the need for virtual reality headsets and cryptographic wallets in order to extend their potential customers. The access pass based on the BAO NFT, developed in conjunction with Brightloom, is considered a pass and not an NFT because it allows customers to buy them with traditional means of payment instead of Bitcoin or another Cryptocurrency, which is still used (and included) by a smaller percentage of Bao Bun enthusiasts.
“We did it more to make the NFT program available to the most people as possible,” said Alexander. “My understanding of the metave is that it is very based on the community, so we wanted to make it available and easy to understand for each user.”
This is the same logic behind the creation of the affordable NFT program, with subscriptions operating with high figures at a two -digit price per month. This contrasts strongly with other NFT membership programs in the hotel industry that have so far targeted a very exclusive audience with six -digit luxury price labels.
Members will be able to buy their path in three levels of the club, each unlock various digital and physical awards, such as gifts and monthly discounts. Although the Detsils for each level have not yet been finalized, Alexander imagines that the program’s entry level will be delivered with a purchase of the NFT and the points and money that can be spent in a BAO WOW. The following level would get double -point awards and the upper level would get triple point rewards. The two best levels would also obtain automatic entries to win a Bao Wow brand car in Riot Racers, a virtual racing game.
“If you are a fan of Wow Bao and NFTS, you can join our community,” said Alexander. “Our goal is not to alienate people (…) We want to reach people and do not want to be this exclusive club of which no one can be part.”
In addition, Wow Bao has announced that they will bring their ATMs from BAO bun currently in Georgia, Florida and Las Vegas, Metaverse in 2023, which would allow users to be able to control food directly from WoW BAO in the Metaversse without leaving the application: a functionality that has become one of the popular integrations between digital life and real life in the metavese.
Wow Bao fans will be able to join the NFT program waiting list from Wednesday, although the program itself will not launch before January 2023.
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